Social Media Marketing

Training Details

• 8:30am - 11:30am Tuesday, February 24
• Mt. Pleasant Campus | Morey Technical Education Center | Room 110
• FREE and includes training materials
  • Space is limited to 20 participants. 
  • This training is offered at no cost through a partnership with the Mid Michigan Region Small Business Development Center (SBDC). 

Enrollment priority will be given to business owners.

Register Today for Social Media Marketing Fundamentals!

Learning Objectives

• Understand the purpose and basics of social media marketing.
• Identify their target audience and create relevant content.
• Determine what to post, how often to post, and where to post.
• Establish a consistent and realistic posting strategy.
• Use AI tools to support content creation while protecting brand credibility.

Who should attend?

Learn the fundamentals of social media marketing to build an effective and manageable online presence. Participants learn what good social media marketing looks like, how to create content that attracts the right audience, and how to approach posting without feeling overwhelmed. The session includes practical guidance on content ideas, posting frequency, platform considerations, and brand voice, along with hands-on demonstrations of how AI can responsibly assist with writing posts, generating ideas, and creating visuals while maintaining authenticity and professionalism.