Google Search Visibility

Training Details

• 3pm - 5pm Tuesday, February 24
• Mt. Pleasant Campus | Morey Technical Education Center | Room 110
• FREE and includes training materials
  • Space is limited to 20 participants. 
  • This training is offered at no cost through a partnership with the Mid Michigan Region Small Business Development Center (SBDC). 

Enrollment priority will be given to business owners.

Register Today for Google Search Visibility + SEO Basics!

Learning Objectives

• Understand how Google search and SEO work at a practical level.
• Identify key factors that improve website visibility and rankings.
• Optimize website content for clarity, relevance, and search performance.
• Understand the role of reviews, backlinks, and Google Business Profiles.
• Use AI tools to analyze, improve, and support SEO efforts.

Who should attend?

This workshop introduces the core concepts of Google search visibility and SEO for individuals and organizations looking to improve their online presence. Participants learn how search engines evaluate content, what factors influence rankings, and how to avoid common SEO mistakes. The session also addresses the growing role of AI-powered search and how trust, authority, and content quality impact visibility. Participants see how AI tools can assist with SEO analysis, content improvement, and ongoing optimization.