LinkedIn Strategies

Training Details

• 12:30pm - 2:30pm Tuesday, February 24
• Mt. Pleasant Campus | Morey Technical Education Center | Room 110
• FREE and includes training materials
  • Space is limited to 20 participants. 
  • This training is offered at no cost through a partnership with the Mid Michigan Region Small Business Development Center (SBDC). 

Enrollment priority will be given to business owners.

Register Today for LinkedIn Strategies!

Learning Objectives

• Choose the appropriate LinkedIn profile strategy (personal, business, or both).
• Create posts that increase reach, engagement, and credibility.
• Understand how the LinkedIn algorithm influences content visibility.
• Apply best practices for messaging and basic advertising.
• Use AI to draft posts, refine messaging, and maintain brand consistency.

Who should attend?

Learn to use LinkedIn as a business development and marketing tool. Participants learn how to position themselves or their organization effectively, increase visibility, and attract clients or professional opportunities through strategic content and messaging. The session covers personal versus business profiles, content strategy, basic advertising principles, and an overview of how the LinkedIn algorithm works. AI tools are introduced to help participants create clearer posts, stronger messaging, and consistent brand voice without sounding automated.