Mid's Laker Correspondents are students who create social media content on behalf of the College. These students showcase their personalities, updates that matter to them and their fellow Lakers, and their lives as Mid students.
Email us at stratcomm@midmich.edu and we'll share the details.
In 2017, Strategic Communications launched a team of student bloggers, and the Laker Correspondents effort began. The initiative started strong, hit some roadblocks, and was revived in 2021 with the help of Mid's Admissions and Multimedia Studio teams.
Seven students from various communities throughout the region signed on to create weekly content.
In September of 2021, the College's Instagram saw great results with
In September, the College's Facebook Page also saw positive results with
In August and September combined, Mid's Twitter saw 13,844 Tweet Impressions, over 900 Profile Views, and 18 new Followers.
In September the College's YouTube saw nearly 400 more views than usual, which resulted in 37.5 hours of watch time and 5 new subscribers.
"We are so excited to have these students working with us," shared Meghan Keen, Director of Marketing & PR. "From creating a weekly content schedule to scripting and editing to scheduling, it's a team effort, but clearly student-created content is what our followers want to see, which should help share the College's message reach a wider audience."
If you know of a student who is interested in creating social media content, ask them to reach out to us via email at stratcomm@midmich.edu for more information.