These comprehensive guides clarify Mid's visual identity, brand standards, and editorial style. All official College communications, publications, and visual assets must adhere to the requirements set forth in these guides to ensure a consistent appearance, message, and experience.
Brand Style Guide
Download the Mid Michigan College Style Guide (PDF)
Editorial Style Guide
To ensure clear, consistent, concise communications that engage our audiences, it is important that we all follow these editorial guidelines.
Dowload the Mid Michigan College Editorial Guide (PDF)
Official Colors
Laker Blue
Pantone 541 C
CMYK: 100 57 0 48
RGB: 0 61 113
Hexadecimal: #003d71
Mid Cyan
Pantone 299 C (3005C for some applications)
CMYK: 100 0 0 0
RGB: 0 174 239
Hexadecimal: #00aeef
Light Gray
Pantone 427 C
CMYK: 0 0 0 10
RGB: 232 232 232
Hexadecimal: #e8e8e8