Business Management & Marketing
Lead teams and promote ideas. Build skills in leadership, operations, and marketing strategy. Gain tools to manage people, improve performance, and grow businesses. Earn the Level I Certificate and then complete the Level II Training Credential.
Business Program Highlights
Business is booming.
A business degree is one of the most flexible degrees you can hold, opening doors to numerous career fields, from marketing to human resources to administration. Our certificates, training credentials, and associate degrees allow you to enter managerial or sales roles quickly with skills employers are looking for in potential team members.
Employers appreciate potential team members who can demonstrate skill achievements accomplished throughout their education journey, noting that they often require less training than other new graduates and that they come equipped with practical skills.
Faculty with connections.
Many of our instructors have previous or current careers in business-related fields, so they bring real-life experiences into their courses. And, they stay connected to business trends in order to provide relevant and meaningful content, adapting how and what they teach to reflect today's business world.
Business Management & Marketing Level I Certificate
This Certificate Pathway offers those seeking to advance within their current position, or considering a career change an opportunity to acquire skills to assist them in making that transition. This certificate may also be applied toward a Business Management & Marketing Certificate - Level II, Small Business Management & Entrepreneurship Training Credential, or Mid's Associate of Applied Science in Small Business Management & Entrepreneurship Degree.
Business Management & Marketing Level II Training Credential
This Training Credential Pathway expands upon the knowledge and skills included in the Business Management & Marketing Level I Certificate. If you pursue this credential, you'll acquire a more in depth knowledge of specific tools and theories that you can then apply to managing a business's day-to-day operations. This training credential may also be applied toward Mid's Small Business Management & Entrepreneurship Training Credential, or the Associate of Applied Science in Small Business Management & Entrepreneurship Degree.
Management
Managers develop strategies and policies to ensure that an organization's goals and objectives are met. Their responsibilities can include a wide range of roles, whether it's as the superintendent of a school or park, manager of retail location, or the chief executive officer of a large corporation.
Marketing, Advertising, & Public Relations
Marketing and advertising professionals promote a firm's products or services, coordinate market research, develop marketing strategies, determine the demand for and potential sales of products and services, propose advertisements and promotions, and use available communication channels to target specific audiences.
Save $ Starting at Mid can save you over $16,000 off the cost of a bachelor’s degree.
Succeed Mid Mentors provide personalized support throughout your journey at Mid.
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